If you can’t get Nikki Finke, go for…Janice Min? A few months ago, Finke claimed she turned down an annual salary of $450,000 and a $1 million Malibu home that was on offer if she became editor in chief of The Hollywood Reporter. Now, Richard Beckman, chief executive officer of the title’s parent, e5 Global Media, has tapped Min as editorial director of the trade publication. Media observers will be watching closely to see how the former celebrity tabloid editor, who has previously walked into winning situations at publications such as InStyle and Us Weekly — and built on those successes — will perform at a struggling title. One thing is certain: Min couldn’t have come cheap. She exited Us Weekly making well over $1 million a year, leading some to speculate The Hollywood Reporter’s parent must be offering her some equity — as well as, perhaps, that $1 million Malibu home Finke talked about, since she’ll be relocating to Los Angeles.
Both Min and Beckman declined comment Wednesday. Nonetheless, while the appointment is a buzz-building one, it also stirs more questions than there are answers at this point. Given that all of Min’s experience is in the consumer world, does this mean Beckman plans to turn The Hollywood Reporter and its Web site into more of a consumer play rather than a B2B? (Min reportedly denied such a plan is in the works.) And since her stint at Us Weekly covering celebrities irked many of them, how will they and their agents feel about leaking scoops to her? As for the size of the platform: The Hollywood Reporter’s circulation is less than 30,000, while Us Weekly’s was approaching 2 million during her stint. Then there’s the big one: How will Min compete with the likes of Finke’s must-read (and much-feared) Deadline.com, as well as Sharon Waxman’s Thewrap.com?
— Amy Wicks