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The Naked Glamour ad.

Photo By Courtesy Photo

FIRST LOOK: The new global advertising campaign featuring Lara Stone as the face for Naked Glamour by Calvin Klein Underwear is being unveiled today.

Photographed by Patrick Demarchelier in New York City, the black-and-white campaign focuses on signature Calvin Klein imagery.

Tom Murry, president and chief executive officer of Calvin Klein Inc., described the portraits of Stone in the campaign as “beautiful,” creating an “emotional connection while emphasizing this important product launch.”

 

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WATCH THE NEW AD HERE>>
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“Lara Stone is one of the world’s top models and her distinct look and sex appeal resonates with our consumers and has synergized our branded lifestyle advertising campaigns around the world,” said Murry.

The Naked Glamour collection was designed to make a woman look even sexier than naked, offering a sophisticated combination of luxurious fabrics with a hint of shine, subtly contrasted by feminine matte trims. The line encompasses lingerie, sleepwear and solutions. Naked Glamour bras provide mid-level coverage for classic comfort and a glamorous look.

Four bra styles will include: Calvin Klein Naked Glamour Contour with Lace Trim, the Calvin Klein Naked Glamour Convertible Lace Plunge, Calvin Klein Naked Glamour Push Up and Calvin Klein Naked Glamour Add a Size. Stone, who has a long-standing relationship with the house and has been the face of Calvin Klein’s branded global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans and the new ck one lifestyle brand. She was first introduced on the Calvin Klein Collection runway at the spring 2007 show and was most recently featured in and closed the brands’ fall 2011 runway show.

— KARYN MONGET

 

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