Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: J Brand Gets Social... Condé Nast Traveler Poaches Hanya Yanagihara...

Cult denim brand, J Brand, unveiled a redesigned Web site Tuesday that features more interactivity and social engagement tools.

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J BRAND GETS SOCIAL WITH NEW WEB SITE: The cult denim brand is having a big week. In addition to the Duchess of Cambridge wearing the brand three times during her whirlwind North American visit, the company unveiled a redesigned Web site Tuesday. The new jbrandjeans.com aims to provide customers with quicker, more efficient online shopping (come fall, users will be able to shop directly from the ad campaign), more interactivity and social engagement tools and elaborate behind-the-scenes content. Among the new features are “Style Notes,” which highlight denim trends and show fans how to wear the brand’s silhouettes through notable stylists (the brand confirmed Brad Goreski will style the brand’s first fall-centric installment in Los Angeles Thursday), and J World, a section of the site where users are encouraged to upload images of themselves wearing J Brand jeans (with the option to share on Twitter and Facebook). There’s also a blog, “In the Pocket,” where posts can range from celebrity sightings, curated content from guest bloggers and a look inside the brand’s culture.

— RACHEL STRUGATZ

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