Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Balenciaga Unveils Spring Campaign

Daria Werbowy, who walked the French house’s runway exclusively in Paris last September, also strolled in as the star of its moody new ads.

fashion-memopad/news
Balenciaga spring 2014 campaign ad Steven Klein WWD

IVY LEAGUE: Daria Werbowy, who walked the Balenciaga runway exclusively in Paris last September, also strolled in as the star of the French house’s moody spring campaign, slated to break in a range of February titles and online.

Lensed by Steven Klein in a New York studio, one image shows Werbowy posed against what looks like a suburban home, her head and hands tangled in the vines crawling up the white siding. Diane Kendal did the makeup and Paul Hanlon the hair, with styling by Jacob K.

“I wanted to convey a sense of strength and knowingness. Daria is definitely not naïve,” said Alexander Wang, creative director of Balenciaga, adding that the creeping plants and prominent shadows add “a touch of mystery and dark attraction.”

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