Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Food Site Launches on iVillage

The site will contain blogs, recipes, photos and video content, with talent including Gail Simmons and restaurateur Donatella Arpaia.

fashion-memopad/news

iVillage continues it relaunch today with the debut of its new food site, ivillage.com/food, which is specifically targeted at women on-the-go. The site will contain blogs, recipes, photos and video content, including day-after reviews of Bravo's "Top Chef" and talent including Gail Simmons and restaurateur Donatella Arpaia.



The site is also partnering with Time Inc. titles such as Real Simple, Cooking Light and Southern Living, through MyRecipes.com. The deal marks the first time Time Inc. has shared its recipes with an outside company. And iVillage has lined up McCormick as launch advertiser. "McCormick is a brand women trust for all of their cooking needs, and we are thrilled to have a digital partner like iVillage Food to extend our brand online to a key target audience for us," said Laurie Harrsen, director of consumer communications.



iVillage will continue its relaunch next month with its astrology debut, followed by health, beauty and family throughout the first half of next year.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or