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fashion-memopad

Memo Pad: J. Crew's Italian Flavor... Under Armour Signs Cam Newton...

J. Crew is showing its love for Italian men’s fabrics in a new video that will debut today on its Web site.

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Appeared In
Special Issue
Men'sWeek issue 02/24/2011

ITALIAN FLAVOR: J. Crew is showing its love for Italian men’s fabrics in a new video that will debut today on its Web site. Called “Made in Italy,” it’s the second in a series of three short films by Douglas Keeve, the director of “Unzipped.” Entitled “About a Thread Count,” the video follows Frank Muytjens, head of men’s design, and Jenna Lyons, Crew’s president and executive creative director, to two of Italy’s oldest and most prestigious mills, Thomas Mason and Crespi, to learn more about the evolution of the company’s men’s shirts and suits. The video includes interviews with Silvio Albini, a fifth-generation member of the family that runs Thomas Mason, as well as Francesca Crespi, the first woman to run the Crespi mill, which has been in the same family for more than 200 years. Last month, the Italy video was “About a Shoe,” while the final one, “About a Print,” tours Ratti & Canepa and will debut in March.

— Jean E. Palmieri

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