MADEWELL GETS LUCKY: Lucky Magazine editor at large Elise Loehnen is taking a “denim tour” of five Madewell stores, where she’ll appear in the evening hours as a guest stylist. It’s a new kind of effort by Madewell to stimulate sales and attract crowds. “When I worked at Lucky, I spent my life in stores,” said Gigi Guerra, Madewell’s director of marketing and a former editor at large at the magazine. “I just think that both our sensibilities are genuinely aligned.” The tour, open to everyone, began in Boston earlier this week at the Newbury Street store, continued to the store in the King of Prussia shopping center in Philadelphia on Thursday and will be followed by Tysons Corner in Virginia on Wednesday, Lenox Square in Atlanta two days later, and the Century City Mall in Los Angeles on Oct. 19.
— David Moin