D&G TUBE: Could a new era have dawned on fashion shows? Talk of democratic fashion and reaching out to the masses is a hot topic of late, and fuel for the debate comes from Dolce & Gabbana’s latest gamble. The airing of “Pre Show Diaries,” or videos offering glimpses of the designers at work on the spring-summer 2010 collection, alongside hints of the clothes and accessories, and showing the fashion show live on the Dolce & Gabbana Channel on YouTube, generated 16 million hits, according to a company memo. That’s a lot of people clicking to watch the designers’ new spring looks sashay down the runway, especially considering that only 1,000 fashion insiders took in the show at the designer’s Metropol show space in Milan. Furthermore, the high number of hits on the Dolce & Gabbana-branded Google page made it the most viewed branded channel in the world, according to the company.
— Alessandra Ilari
Ads by Google