fashion-memopad
fashion-memopad

Memo Pad: Interview Pushes Reset Button... Recycling Prom Dresses...

The changes just keep coming at Interview, with more staff appointments and yet another new look.

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PUSHING THE RESET BUTTON: The changes just keep coming at Interview, with more staff appointments and yet another new look. The April issue will unveil a different logo and layout crafted by new design team M/M Paris (the handwritten logo is actually influenced by the logo used in the Seventies). The duo took over in February after Interview parted ways with co-editorial director Fabien Baron and creative director Karl Templer, and clearly M/M Paris has wasted no time in undoing the work Baron and Templer had done. They’d introduced their own new look for the title a mere eight months ago. Interview also named Joe McKenna as fashion director to replace Templer. McKenna had been a freelance stylist working on various fashion and lifestyle titles.

Meanwhile, the Brant Publications-owned magazine promoted internally to fill the publisher’s post after its first candidate backed out. Associate publisher David Hamilton was promoted to vice president and publisher of the title, which he joined in 2002 as a sales director. He fills a role left vacant in February after former Elle associate publisher Samantha Fennell was hired as Interview’s publisher but ended up not taking the post after Baron and Templer abruptly left. Renata Lopes-Merriam has been promoted to vice president-associate publisher sales and marketing from advertising director.

The new sales executives will have a challenge ahead of them even steeper than most in this tough economy: Interview’s ad pages dropped 27 percent through 2008, to 656, and another 38 percent through the first quarter, carrying 114 ad pages.

— Stephanie D. Smith

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