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Memo Pad

Inquiring Minds... Extra Extra...

Inquiring Minds... Extra Extra...

by WWD Staff

Posted Wednesday August 27, 2008

From WWD Issue 08/27/2008

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1728248

 

EXTRA EXTRA: This is not a typo: Yves Saint Laurent will be handing out thousands of free bags come Sept. 6. The limited edition cotton totes, designed by Stefano Pilati, are the latest wrinkle in the French house’s ongoing “Manifesto” program, in which newspaper-style catalogues are handed out to women on the streets of key fashion cities. More than half a million copies of the catalogue will be distributed in Paris, New York, London, Milan, Tokyo and Hong Kong, with 5,000 in each city tucked into the black or white totes. Emphasizing YSL’s ready-to-wear, this season’s Manifesto features Naomi Campbell in fall-winter designs, photographed by Inez van Lamsweerde and Vinoodh Matadin. — Miles Socha

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