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LIVE FROM LINCOLN CENTER: IMG Fashion has partnered with Rightster to live-stream every runway show from Mercedes-Benz Fashion Week at Lincoln Center, as well as provide on-demand videos for all shows and presentations. This is the first time that every show will be included. Live streams will be available on newyork.mbfashionweek.com and facebook.com/mbfashion week.
“At IMG Fashion, we constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president and managing director for IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.”
“Rightster makes the task of efficiently distributing, promoting and securing advertising for online video content as easy as possible for fashion designers, media properties and brands, ultimately increasing digital-media engagement and enabling them to reach the widest audience possible” said Charlie Muirhead, founder and chief executive officer of Rightster. Last year, IMG Fashion and Rightster’s distribution of live-streamed shows resulted in a 165 percent increase in viewership.