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fashion-memopad

First Ad Campaign Set for Balenciaga Men’s Wear

The debut campaign, showcasing the fall collection, is to be unveiled on Tuesday on balenciaga.com and break in September issues of magazines.

HOMME AT LAST: Eight years after launching Balenciaga men’s wear, Nicolas Ghesquière is giving it its own advertising showcase. The debut campaign, showcasing the fall collection, is to be unveiled on Tuesday on balenciaga.com and break in September issues of magazines including L’Uomo Vogue, Vogue Homme Japan and Arena Homme Plus. Josh Olins photographed model Marton Dorfler for the men’s spots. Also on Tuesday, the French house is slated to post its women’s advertising campaign, photographed by Steven Meisel and starring a fleet of young models, which will follow in September issues.