Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: The Hilfigers Settle In... GQ Goes E-tail...

"The Hilfigers," a fictional all-American family, are settling in at home in Tommy Hilfiger's fall-winter campaign.

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TOASTING OLIVIER: Olivier Theyskens and Theory’s Andrew Rosen have regular dinner dates at Wallse, a Viennese restaurant a few blocks from Theory’s headquarters in Manhattan’s Meatpacking District. It was during one recent meal that they came up with a plan to show Theyskens’ premiere collection, as seen through the eyes of magazine editors. It wasn’t long before Rosen put in a call to Elle’s creative director, Joe Zee. “I saw his first collection years ago and I have to say, Olivier has become so open minded,” Zee said over eggplant and penne pasta in the wine cellar of Macelleria on Tuesday night, to celebrate the partnership. “Usually designers have very specific ideas as to how their collection should be shown in the magazine. He gave us total freedom.” The collection is available now on elle.com.

“I’d never worked with a stylist before so it was really interesting to see how they put things together,” said Theyskens. “Every editor did something completely different from the next.” Theyskens and Rosen played musical chairs at the dinner, chatting with fashionable crowd that included Joseph Altuzarra, Elle editor in chief Robbie Myers, Stacey Bendet, Chris Benz and Laura Benanti.

AMY WICKS

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