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GOLDSTEIN JOINS W: W’s newly constructed fashion team is expanding a bit more: Stylist Lori Goldstein is joining the magazine and will become style editor at large. Goldstein will work alongside fashion and style director Edward Enninful, who was hired six weeks ago, and creative director Alex Gonzalez, who was brought on in February.

Goldstein has been something of a free agent for years, but said that taking a title on a masthead and “being more of a part of a magazine, which is something I’ve never done, is very exciting to me.”

“What’s so great about what I’m doing in being style editor at large it’s kind of like I get to encompass everything I love to do,” she said. “I’ve always been one of those people that goes back and forth in this business in different ways, so I get to really do great fashion stories with Edward and I’m also going to be working with [editor at large] Lynn Hirschberg and bringing fashion into the element of the actors that we shoot and kind of being the thread through all the different areas.”

Goldstein will work exclusively with W and cannot work for competitors (i.e., other fashion American monthlies), but she will able to continue to work for non-direct competitors (i.e., Italian Vogue) if she’s given a green light by editor in chief Stefano Tonchi. She will be able to continue styling work and on her fashion line with QVC.

And considering Goldstein’s Rolodex, does she have a shot of bringing in a photographer like Steven Meisel regularly into the W fold? “We will see,” she said, coyly.


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