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DIFFERENT FACE: Bridget Hall has replaced Bar Refaeli as the face of Marco Bicego’s spring ad campaign. “I was very happy with the last one, but it was time for a change. [Refaeli] was great, but she was a girl and Bridget is more of a woman,” said Bicego, during the shoot in Chelsea last week. And, while many brands are talking about marketing cutbacks and placing ads more strategically, Bicego intends to spend at least as much as he did for the fall campaign, and perhaps more, adding Internet advertising for the first time. The campaign will break in March fashion magazines, but the media buy hasn’t been finalized. — Amy Wicks
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