Celebrity Influentials... Paltrow's Pleasures... Different Face...

A NEW TUNE: The puppies are gone, but a new ad campaign for Estée Lauder Pleasures still features the trademark peonies — plus, of course, Gwyneth Paltrow, who now sports a guitar with the tag line, “I live for moments like this.” The ads, which will launch in November and December editions of fashion and beauty magazines in the U.S. and the U.K., were photographed by Bruce Weber, who is working with Paltrow and the Lauder brand for the first time. The previous Pleasures print ads were shot by Mario Testino. “Estée Lauder advertising has always had a strong lifestyle positioning, and Bruce has a great eye for lifestyle photography, especially outdoors,” said Aerin Lauder, senior vice president and creative director of the Estée Lauder Cos. Inc. She created the campaign along with Doug Lloyd of Lloyd and Co. — Pete Born