WWD.com/media-news/fashion-memopad/here-it-comes-6067631
fashion-memopad
fashion-memopad

Fashion Magazines Prepare for September Cover Game

Titles are betting celebrities including Victoria Beckham, Katy Perry, Penélope Cruz, Jessica Chastain and Lady Gaga can win at the newsstand.

fashion-memopad/news
Lucy Hale Victoria Beckham Katy Perry Penélope Cruz

HERE IT COMES: The September cover game is almost ready to be played on newsstands. Which fashion magazine will win out? Glamour is betting on Victoria Beckham, who last appeared on the magazine’s March 2010 issue for its third-best seller of the year. Elle is doubling down on Katy Perry, whose new movie “Katy Perry: Part of Me,” made $11 million in its opening weekend. She was on the March 2011 cover of Elle and it was the magazine’s second-best seller last year.

Penélope Cruz, the star of Woody Allen’s latest film, “To Rome with Love,” has been shot for W’s September cover, and sources said Vanity Fair is going with Jessica Chastain.

As WWD reported, Lady Gaga is expected to land on Vogue’s September cover, timed with the launch of her first fragrance and sources said Lucy Hale, from ABC Family’s “Pretty Little Liars,” has scored her first Cosmopolitan cover. It would be a big move for Hale, who has appeared on more teenage friendly magazines such as Seventeen and Teen Vogue in the past. For Cosmo, it’s another sign that the magazine is going younger with its cover subjects, following Selena Gomez and Dakota Fanning.

Harper’s Bazaar has shot Gwen Stefani, whose highly anticipated new album with her band No Doubt, “Push and Shove,” is its first in more than 10 years.

For Marie Claire, it’ll be Miley Cyrus, who was the magazine’s third-best seller last year in the March issue. Meanwhile, Jennifer Lopez is a relatively safe bet for InStyle. Her last cover for the magazine, in September 2009, was far and away its biggest seller that year.