fashion-memopad
fashion-memopad

Hearst Takes the White House... StrobeLikes Launches Online...

More than 100 Hearst executives assembled at the Newseum on the Washington Mall for day two of their biannual meeting.

FASHION TELEVISION: Los Angeles-based entertainment company Hud:sun Media is adding a new voice to fashion online. On Monday, it launched StrobeLikes, a YouTube fashion channel with branded, minute-long videos shot with a strobe effect to give them a distinct feel. So far, designers such as David Yurman, Rachel Roy and Whitney Port have signed up, as well as digital fashion celebrities like Elle and Blair Fowler. “StrobeLikes is a great way for us to work with fashion brands on a digital channel that has a unique and special language,” said Michael Rourke, chief executive officer of Hud:sun Media. “They are these snack-size videos that are a minute long with a beautiful model, great fashion and music.” Hud:sun works with the brands to give them a uniform, editorial feel. Fashion companies, in turn, can use these videos to gather feedback from consumers and direct them to their own sites. “You can like certain videos or indicate to your friends that this is a look you like,” Rourke explained. “It’s a unique way of sharing your love of fashion. It’s like a digital look book.”

— MARC KARIMZADEH

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