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Hearst Sets U.K. Launch, Shifts Gears in France

The company is to launch a British version of Town & Country, while the Harper’s Bazaar France project is delayed.

LAUNCH PADS: The launch of Harper’s Bazaar France — initially planned for sometime this year — has been postponed to 2015 as it hunts for a new editor in chief, according to industry sources in Paris. Hearst Magazines International and Groupe Marie Claire, publisher of Marie Claire and Cosmopolitan in France, are behind the French version.

Separately, Hearst U.K. said it would launch a British version of Town & Country magazine in May. Biannual in frequency, it is to be produced by the U.K. Harper’s Bazaar editorial team, with the title’s editor in chief Justine Picardie holding the same title at British Town & Country.

Meribeth Parker, group publishing director for Harper’s Bazaar, Elle and Elle Decoration in the U.K., will also take on that role for Town & Country. The new British title will have a cover price of 4 pounds, or about $6.50 at current exchange, and will launch with a print run of 60,000.

Meanwhile, sources said Alexandra Senes, who had been appointed editor in chief of the forthcoming Harper’s Bazaar France, is no longer associated with the project.

Reached by WWD, a spokesperson for Hearst Magazine International said: “We are committed to bringing Harper’s Bazaar to France, home to so much of the world’s great fashion. We’re developing the magazine’s identity and building the editorial team and will enter the market with a compelling product for both readers and marketers.”

A spokesperson for Groupe Marie Claire declined to comment.

Sources said potential candidates to lead Harper’s Bazaar France include Anne Bianchi, currently editor in chief of women’s monthly magazine Be. Lagardère Active, the publisher of Be, recently put the magazine on the block.

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