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HEADING BACK HOME: Tina Gaudoin, editor in chief of The Wall Street Journal’s glossy luxury play WSJ., is resigning “for personal reasons,” she said, and will return to London at the end of August. While “personal reasons” is often a euphemism for you-know-what, sources said in this case, the statement is accurate and involves family matters. Gaudoin’s husband has been working in London for the last year while she has remained in New York. “It was just not sustainable,” she told WWD. “It’s been a great privilege to work here and it was a hard decision for me.”
Gaudoin, who moved to New York in January 2008, will oversee the supplement’s September and October issues and will help choose her successor (get those résumés out now). She will remain on WSJ.’s masthead as a contributing editor, working with Wall Street Journal Europe editor in chief Patience Wheatcroft contributing articles to the Journal on European fashion and luxury goods.
Despite recent speculation that News Corp. honcho Rupert Murdoch wasn’t that keen on the title, Journal executives insisted the group remains committed to the supplement, a key product as the paper tries to lure more luxury advertisers (well, those that are still advertising). “WSJ. is a phenomenal success, which is why we have increased both the print run and the frequency of the magazine,” said Robert Thomson, the Journal’s managing editor. “Feedback from readers has been very positive and our plan is to continue to increase the frequency in coming years.”
The frequency of the magazine, launched in September 2008, increased by two issues this year — to six — and there have been 193 advertisers since its launch. Circulation in all the Journal’s editions in the U.S., Europe and Asia has risen to 1.6 million from 800,000.
— Amy Wicks