fashion-memopad
fashion-memopad

Reality Weekly’s Tough Launch

It's harder than ever to compete in the celebrity weekly category.

HARSH REALITY: It’s not easy to compete in the magazine business these days, and if the gossip surrounding Reality Weekly’s launch is any indication, it gets even tougher in the celebrity weekly category. American Media Inc. has only published a handful of issues so far and official figures won’t be ready for six weeks, but sources claim the first issue sold slightly more than 100,000 copies — even though the title delivered 500,000 magazines to newsstands. Subsequent issues have sold less than the launch issue, as is normal, sources added. A spokeswoman from AMI said the figures are not accurate and are actually higher.

Meanwhile, rival editors are buzzing about what’s happening at OK magazine, a competitor to Reality Weekly that is also owned by AMI. OK has become a particularly easy target these days, due to steady declines at newsstand and ever since WWD reported that the magazine now closes a full four days before any other competitor and six days before it hits newsstands.

One industry insider claims the title has averaged less than 200,000 in single-copy sales during the first quarter of 2012. This is due in part to a 160,000 sale for a cover featuring models Holly Madison and Kendra Wilkinson, talking about “How They Got Their Bodies Back.” If the figure is accurate, it would be the lowest sale in four years for OK. An insider at AMI denied that sales are averaging 200,000 a week, adding that it’s closer to 245,000. This is still far off OK’s heyday of around 500,000 copies a week.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false