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Harmony Korine Directs Dior Fragrance Ad

Ryan McGinley lensed the print campaign for Dior Addict Eau de Toilette.

LIGHTS, CAMERA, ACTION: Harmony Korine has directed the spot for the Dior Addict Eau de Toilette fragrance campaign, starring Sasha Luss in an fantastic castle setting.


The advertisement comes in a 20-second version destined for television and a 90-second online iteration.


Ryan McGinley was signed on to lens the print advertising, which will appear in single and double pages. The scent — due out starting in Italy on May 13 — includes notes of Sicilian mandarin, jasmine sambac, Tunisian neroli and vanilla, plus essence of sandalwood.