WWD.com/media-news/fashion-memopad/gucci-taps-top-models-for-fall-campaign-7781232
fashion-memopad
fashion-memopad

Gucci Taps Top Models for Fall Campaign

Natasha Poly, Raquel Zimmerman, Anja Rubik, Nadja Bender, Karmen Pedaru, Joan Smalls and Suvi Koponen all appear in the Florentine fashion house’s images.

fashion-memopad/news
Gucci campaign 2014 WWD

An ad visual from Gucci's new campaign.

Photo By Mert Alas and Marcus Piggott

TEAM WORK: Gucci has recruited seven top models for its fall advertising campaign. Natasha Poly, Raquel Zimmermann, Anja Rubik, Nadja Bender, Karmen Pedaru, Joan Smalls and Suvi Koponen all appear in the Florentine fashion house’s images. Mert Alas and Marcus Piggott took individual portraits of each model, along with a group shot showing the seven women wearing the sparkling minidresses embellished with crystals that Gucci creative director Frida Giannini showed on the brand’s fall catwalk.

“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual and glamorous,” Giannini said.

The advertising campaign will break in the August issues of international fashion magazines, while the group shot will appear on Gucci’s billboard on Los Angeles’ Sunset Boulevard later this month.