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Nordstrom and GQ Tie Up for Pop-Up Store

The 5,500-square-foot “GQ & Nordstrom Men’s Shop” will take over the ground floor of Nordstrom’s Treasure & Bond concept in Manhattan.

GQ’S NORDSTROM LINK: Nordstrom may be opening its first New York flagship in 2018, but men’s shoppers will get an early chance to sample the retailer’s wares at a pop-up shop it will open with GQ from Sept. 6 to 16. The 5,500-square-foot “GQ & Nordstrom Men’s Shop” will take over the ground floor of Nordstrom’s Treasure & Bond concept store at 350 West Broadway. It will carry fashion, accessories, gadgets and custom-made pieces, selected by GQ creative director Jim Moore and his team, along with Tommy Fazio, men’s trend director at Nordstrom.

The shop is an extension of the “GQ Selects” integrated marketing program the Condé Nast-owned title launched with Nordstrom in its July issue. Each month, GQ editors highlight key items from the pages of the magazine that can be purchased from the Nordstrom men’s e-commerce site.

“It really brings the men’s shop of Nordstrom to life. No one in New York knows what we do yet,” said Fazio. The shop will carry current Nordstrom brands like Todd Snyder, Billy Reid, Band of Outsiders and Ralph Lauren. Other brands have been introduced to the retailer by GQ, such as Smart Turnout scarves and Hav-A-Hank handkerchiefs. There will also be corners for Warby Parker eyeglasses, Dashwood books, an Other Music listening station, Stumptown Coffee bar and complimentary Freemans Sporting Club shaves. Exclusive product will include custom Miansai bracelets and New Balance sneakers designed by Moore himself.

As with the Treasure & Bond store, all profits from the GQ & Nordstrom Men’s Shop will go toward designated New York City charities, which for this quarter are the National Dance Institute and Girls Write Now. The second floor of the store will remain open with Treasure & Bond merchandise.

The men’s store will kick off with a party on Sept. 6, which coincides with Fashion’s Night Out, followed by a series of nightly events, such as an AG Adriano Goldschmied trunk show, an NFL viewing party, a John Varvatos and Chrysler event and a Bombay Sapphire mixology evening.

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