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THE COVER DECISION: GQ has scored LeBron “The Decision” James for its September cover. Sources said the cover shoot had been in the works for weeks before his uberhyped — and much ridiculed — announcement was revealed on ESPN on Thursday. A spokeswoman for the magazine said it never discusses upcoming issues. No word on who photographed or interviewed the new Miami Heat star, but sources said he bumped Ryan Reynolds, who is in the new film “Buried.” James last appeared on a GQ cover in February 2009, with the story written by Joel Lovell and shot by Nathaniel Goldberg.
In other cover news, Interview has “Gossip Girl” actress and Vogue regular Blake Lively appearing on the September issue, while Cosmopolitan has Jessica Alba, Town & Country shot Tory Burch and Lucky is banking on Jessica Simpson. Details is going with Zac Efron, who last appeared on the cover for the January-February 2008 issue. And while Halle Berry is set for Vogue’s cover, her ex-flame, Gabriel Aubry, isn’t staying on the sidelines. He was shot by Details for a multiple-page editorial fashion spread that was fittingly called “The Bachelor” inside the September issue.
— Amy Wicks