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Kenzo Taps Jean-Paul Goude for Ads

The campaign will break in the July issue of L’Uomo Vogue this week to coincide with the Pitti Uomo trade show in Florence.

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GOUDE VIBRATIONS: Kenzo has tapped Jean-Paul Goude to shoot its fall-winter campaign, which will break in the July issue of L’Uomo Vogue this week to coincide with the Pitti Uomo trade show in Florence. Kenzo creative directors Humberto Leon and Carol Lim, the duo behind Opening Ceremony, said they have long admired Goude and felt he was the ideal choice to shoot the collection, which was influenced by the spirit of founder Kenzo Takada’s Jungle Jap store in Paris in the Seventies.

“Carol and I, growing up, have always been huge, huge fans of his work and when we started at Kenzo, that’s one of the initial things that we said would really kind of connect all the dots in the most perfect way,” said Leon. “A lot of it was just a conversation about where Paris was when Kenzo first arrived, and I think Jean-Paul Goude has just such great insight into that era. He was just really excited about us telling the story.”

The campaign features images of models Xiao Wen and Simon Sabbah, both wearing sweaters embroidered with a tiger and the Kenzo logo, superimposed to form an X shape. “It’s really exciting putting in the forefront that this brand is a unisex brand,” said Leon. “The idea that this image can work for both men’s and women’s magazines, depending on how you reverse it, was a very interesting take from his part on our collection.” The campaign is slated to run globally starting in September in titles including Vogue Paris, Vogue U.S., Vogue Hommes International, GQ, Love, W, Self Service and Fantastic Man.