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ROCK ’N’ ROLL WITH A FRENCH TWIST: Premium denim label Rock & Republic is rolling with Julia Restoin-Roitfeld, the daughter of French Vogue editrix Carine Roitfeld, for its new fall ad campaign.

Restoin-Roitfeld conceived the images, which will appear in September issues of W, Elle, Harper’s Bazaar, GQ and Vogue and similar publications in France, England and Italy. The ads also will be plastered on billboards in New York’s SoHo neighborhood and on Los Angeles’ Sunset Strip, as well as in cyberspace via Style.com.

Restoin-Roitfeld didn’t look far past her stylish family tree to cast her brother, Vladimir Roitfeld, as the edgy Rock & Republic man photographed by Mark Segal and styled by Keegan Singh. Meanwhile, Polish model Malgosia Bela is featured as a rock chick leaning against giant stereo speakers in kohl-lined eyes, black platform boots and a studded leather cuff.

This is the second ad campaign for Rock & Republic. It launched its first shot by Yu Tsai with models such as Fernanda Tavares and David Smith two years ago. Restoin-Roitfeld’s efforts come as Rock & Republic readies to open its first flagship, occupying 3,800 square feet on Los Angeles’ Robertson Boulevard in October. Shops in New York and Las Vegas are slated to open shortly thereafter.

— Khanh T.L. Tran