GM Keeps Cutting Back... Heart Full... O Loves Liz...

General Motors, traditionally the largest advertiser during the Academy Awards, has dropped its sponsorship this year.

HEART FULL: On Monday, over a very healthy lunch of salad, baked haddock and a miniscule portion of artichoke ravioli, a group of women gathered by Allure editor in chief Linda Wells and publicist Peggy Siegal met at the Plaza’s Oak Room to be introduced to an organization called Events of the Heart. Started by Pamela Serure and Carole Isenberg, the group aims to raise women’s awareness about heart disease through a combination of performance and informational outreach. “It’s like the ‘Angina Monologues,’” said Isenberg to a mix of laughter and groans from the crowd, which included Brooke Neidich, Vicky Ward and Portfolio editor in chief Joanne Lipman. After Serure spoke about her own experiences with triple bypass surgery, former news producer Abigail Pogrebin read a monologue about being a busy mom, at which many in the room, including mom-of-four Caryn Zucker, murmured appreciation. As Roz Davis Hurley sang a few solos in the paneled back room, Dr. Amanda Foreman chatted to fellow author Jennet Conant, and ordered Conant’s book straight from her iPhone.

Meanwhile, Wells said the beauty industry was surviving the economic downturn as well as can be expected, although even the so-called “Lipstick Index” effect wasn’t completely holding true. “The big companies are surviving,” she said. “It’s the $2,000 creams that are over — and there’s nothing special in them most of the time. In fact, I just cut one from a layout.”

— Elisa Lipsky-Karasz

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