SHADY LADY: How do you convey the spirit of an entire movie in one image? That was the intention of John Galliano in Dior’s spring-summer ad campaign, photographed for the first time by Steven Meisel and slated to break in a range of international fashion titles next month. “Karlie Kloss smoldered with the same intensity and wide-eyed look as a young Lauren Bacall,” Galliano said of his chosen model for the season. “I love the smoky, sophisticated atmosphere of the image. This feels very right for now — escapist and sensual.…You can start a whole script just by staring into her eyes.” Galliano noted the campaign, echoing the Dior show last October, was inspired by “shadowy film noir cinema” and updated by Meisel to create a “modern-day billboard siren.”

Meanwhile, Dior ambassador Marion Cotillard, who has been winning plaudits for her singing and acting chops in “Nine,” tests out her pipes for the French house in a music video making its debut on the Internet Jan. 14. Scottish rockers Franz Ferdinand wrote the music and lyrics for “Lady Rouge,” the latest installment in an online saga built around the iconic Lady Dior handbag. This musical episode, set in New York City, has Cotillard portraying a working woman who transforms into a torch singer at night, appearing from behind a velvet curtain to belt one out. Cotillard featured earlier on ladydior.com in the short thriller “The Lady Noire Affair,” directed by Olivier Dahan, with a forthcoming installment by filmmaker David Lynch that was shot recently in Shanghai.

— Miles Socha