— Melissa Drier
RUNAWAY BRIDE?: Several months after being promoted from style director to editor in chief of Martha Stewart Weddings, Katie Hatch is leaving the magazine to pursue a career in design. Starting April 12, Hatch will be design director, accessories at Kate Spade. “I’ve loved the opportunities I’ve had at Martha Stewart, but I’m taking a different direction in my life and exploring design,” said Hatch, who also designs a clothing line called Harvey Faircloth, launched last year. Hatch was installed in the top spot at Weddings in December when the title’s then-editor in chief, Vanessa Holden, was moved over to Martha Stewart Living in the same role. A Martha Stewart Living Omnimedia spokeswoman confirmed the departure and said the magazine was “actively interviewing candidates” to replace Hatch.
— Nick Axelrod
NEW FACE: Lara Stone is said to have signed on to be the face of not only Calvin Klein Collection but also Calvin Klein Jeans, which would knock actress Eva Mendes out of the picture. As the “It” model of the moment, Stone recently has appeared on magazine covers for Interview, Love and W, and in ad campaigns including Louis Vuitton and Prada fragrance Infusion d’Iris. A spokeswoman for Calvin Klein didn’t deny Stone will appear in ads for the brand. “No, we haven’t made any talent announcements for fall campaigns yet and we don’t comment on rumor,” said the spokeswoman. “We will likely be announcing several campaigns in the next few weeks.”
— Amy Wicks
DIESEL DEPARTURE: Erin Hawker has exited her position as head of press and publicity at Diesel USA, following four years with the company. She has founded her own public relations agency, Agentry PR LLC, and signed Ben Sherman’s North American business as its first client, overseeing all U.S. press efforts for the London-based brand. Agentry PR operates as a division of Los Angeles-based No Such Agency, an integrated marketing firm founded by Dan Barton, a former vice president of marketing at Diesel USA. The changes reunite Barton and Hawker with Pan Philippou, a former chief executive officer of Diesel USA who assumed the position of global ceo of London-based Ben Sherman Group Ltd. in January. Due to the outsourcing of Ben Sherman’s p.r. operations, Dana Dynamite, the brand’s longtime vice president of entertainment marketing, has left the company.
— David Lipke
REVERSE FLOW: While many editors are making the jump to the Web, John Brodie, former assistant managing editor at Fortune, has moved to book publishing at Business Plus, an imprint of Grand Central Publishing. While at Fortune, Brodie was responsible for coverage of the magazine’s media, retail and luxury goods business. As executive editor at Business Plus, Brodie will acquire business titles and bring general nonfiction to the Grand Central list.
GREEN SHOOTS: Hanes is launching its first green campaign today with the hanesgreen.com Web site and the rollout next month of daytime and prime-time TV commercials and print and digital ads. Senior vice president Sidney Falken said Hanes conducted consumer research surveys that found “75 to 80 percent of consumers prefer to buy from a company that is environmentally responsible.” Which means 20 to 25 percent of consumers claim they don’t care, or else prefer companies that aren’t? Just wondering.
— Karyn Monget
MODEL TOWN: Wilhelmina Models has recently been expanding via franchising. Its newest affiliate is Austin, Tex.-based Wilhelmina Brown, operated by local agent Justin Brown. “We don’t own the agency, but we license our name to them and keep tabs on their business performance as well as the manner in which they conduct business, so as to make sure they meet Wilhelmina standards,” said Sean Patterson, Wilhelmina Models president. There are nine such affiliates in addition to the agency’s directly operated offices in New York, Los Angeles and Miami. One is in Panama and the rest are in U.S. cities including Harrisburg, Pa.; Columbus, Ohio, and Salt Lake City — cities not exactly renowned as fashion capitals, but who knows? The Austin branch is launching this month with a show of local boutique merchandise and bridal designer Linda Asaf. Established modeling agencies may be seeking new revenue streams amid the downturn in mass media spending. Last year, Wilhelmina International Ltd. became the first U.S. modeling agency to be publicly traded, increasing the pressure to raise shareholder value.
— Jean Scheidnes
CORRECTION: Tony Chambers is the current editor in chief of Wallpaper. This was incorrect in a Memo Pad item on Wednesday.