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A COMEBACK: It’s been more than 20 years since the German accessories label MCM has been sold in the U.S., but the brand has a new owner and plans to get back to the Louis Vuitton-like appeal it experienced in the Eighties. Sungjoo Group, owner of MCM, has successfully launched Gucci and Yves Saint Laurent in South Korea and last April opened an MCM flagship store in London. To enter the U.S. market, MCM is opening a 400-square-foot boutique in The Plaza Hotel. Assouline was tapped to create a new ad campaign that will soon launch online; a spokeswoman said the media buy hasn’t been finalized yet. The company declined to provide figures for its relaunch in the U.S. and new campaign. — A.W.

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