Lucky Brand Chooses Rock, Scissors Paper... Hearst Taps Edwards...

Alexandra Richards and Ben Taylor are the new faces of Lucky Brand jeans, but denim maker has eliminated its magazine ad budget this season.

HEARST TAPS EDWARDS: Duncan Edwards has been named as the new president and chief executive officer of Hearst Magazines International, succeeding George Green, who has held the position since 1989. Edwards currently serves as the ceo of The National Magazine Co. Ltd., a subsidiary of Hearst that publishes the British editions of titles such as Harper’s Bazaar and Cosmopolitan. Green and Duncan — who will relocate to New York from London — will share responsibilities during a transition period that ends June 30 and then Green will retire and become a consultant to the company. Green oversaw a substantial expansion of Hearst’s titles abroad, particularly Cosmopolitan, making the firm one of the more aggressive in forming joint ventures with overseas publishers to expand into new markets.

— Amy Wicks

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