Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Garcia's on Target... Ads Up at Fashion Mags... Sugar Launches Game...

Nina Garcia has signed on to be Target’s new fashion expert.

fashion-memopad/news

GARCIA’S ON TARGET: Nina Garcia just keeps adding on those gigs — and building her income. Now the Marie Claire fashion director, “Project Runway” judge and style author has signed on to be Target’s new fashion expert. While Garcia’s latest role has yet to be announced, she’s already appeared on the retailer’s Web site in segments about everything from fighting fashion boredom to finding the best looks for curvy customers. “I love the price; you can’t beat the price,” Garcia enthuses about a denim pencil skirt, $24.99, in one segment. The native of Colombia also does videos in Spanish. Her sign-off, as she’s leaving the store, is: “This was fun. I’ll be back. Happy shopping!” Garcia has been guest-blogging for Target’s StyleBoutique since October 2009. Her role has now expanded to sharing style news about Target fashion collections, including Mossimo, Merona and Xhilaration, offering “tricks of the trade” advice and styling tips to the retailer’s customers, creating online videos and continuing to contribute to the StyleBoutique. Garcia could not be reached for comment Monday, and Target officials declined to comment.

Whether that means there will be Target fashions in the pages of Marie Claire — or on “Project Runway” — remains to be seen, as does whether Nina Garcia Inc. can add even more roles. — Sharon Edelson

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