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G-Star Taps Vincent Gallo... Battle of the Apps Begins...

G-Star has tapped actor and director Vincent Gallo for its fall men’s campaign.

G-Star

Vincent Gallo for G-Star.

Photo By Courtesy Photo

GALLO FOR G-STAR: G-Star has tapped actor and director Vincent Gallo for its fall men’s campaign, which will break in Details, Nylon Guys, Complex and V Man in the U.S. in September. Gallo will join British actress Gemma Arterton, who is returning in the fall ads following her appearance in the spring campaign. Gallo is best known for writing, directing and starring in the indie films “Buffalo ‘66” and “The Brown Bunny,” as well as a minor role in “Goodfellas.” He is also a musician and artist. “Vincent is unorthodox, authentic, imperfect and raw — all characteristics matching G-Star’s DNA. We are happy to have an independent trailblazer and cultural artist like Vincent as our new face,” said Shubhankar Ray, global brand director of G-Star. An outdoor media buy breaks globally on Sept. 14. The brand’s fall ad budget is flat with the year-ago ad buy, with a slight increase in the digital component, said Patrick Kraaijeveld, chief creative and commercial officer of G-Star.


DAVID LIPKE

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