fashion-memopad
fashion-memopad

Alexander Wang Unveils Spring Campaigns

Ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos for his T by Alexander Wang campaign.

fashion-memopad/news

FULL FORCE: Alexander Wang’s new spring campaigns reflect the speed and adrenaline that also defined the season for him. For his ready-to-wear ads, he worked with director and visual effects pro James Lima on a collection video in CG animation. It features Liya Kebede in a dreamlike car race set to an exclusive version of Azealia Banks’ tune “212.” “We really just wanted to try something different this season, and be a little bit more experimental,” Wang said.

Watch the Video Featuring Die Antwoord Here >>


His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album “Ten$ion” playing. Later this month, MTV will put both videos in rotation on “120 Minutes.” “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false