WWD.com/media-news/fashion-memopad/freeze-frame-5433309
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fashion-memopad

Balenciaga Taps Newcomers for Next Campaign

Slated to break in February, the brand's spring-summer ads feature up-and-comers Laura Kampman, Juliane Grüner, Rosie Tapner and Kirstin Liljegren.

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Steven Meisel Laura Kampman Balenciaga

FREEZE FRAME: Celebrities and supermodels seem to be yielding to fresh modeling talent in fashion advertising. A case in point is Balenciaga’s spring-summer 2012 campaign, slated to break in February fashion magazines and on Web sites. Up-and-comers Laura Kampman, Juliane Grüner, Rosie Tapner and Kirstin Liljegren posed for photographer Steven Meisel in a New York studio last month, with Marie-Amélie Sauvé as stylist, Pat McGrath on makeup, Guido Paulo on hair and Paris graphic studio M/M on the layout.