FEWER ADS TO WATCH: The outlook for TV advertising in 2009 isn’t much better than for print, as the Television Bureau of Advertising forecasts total spot ad revenues to decline by between 7 and 11 percent next year compared with this year’s revenues. The figures have been updated by the association since its original advertising outlook in September. The group also forecast that national spot advertising will fall by between 11.5 to 15.5 percent next year, compared with the previous forecast of a 7 to 10 percent decline. The automotive, political, retail, telecom and financial sectors will be key for next year.
— Amy Wicks