Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Fool's Gold

GQ pulled a fast one on its readers in its May issue.

fashion-memopad/news
“The hard part about doing a piece like this is you want to walk that careful line between having fun with and being playful and shouting fire in a crowded theater,” explained Gay. “You want to have the spoof reveal itself the deeper you read into the piece.”

Gay, incidentally, also wrote a satirical presidential background check of Stephen Colbert in the same issue. But he notes that pranking the reader will not be a regular gig. “You obviously can’t do this every month, because people will get irritated by you. You pick your spots.”

GQ will reveal the spoof to readers in its July issue. As for the June issue, Gay guarantees, “every other word in GQ is true."
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