Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Under Armour Taps NFL Rookie of the Year for New Ad

The brand will unveil its newest football commercial, “Cam’s Night Out,” on the NFL Network during the NFL Combine in Indianapolis tonight.

fashion-memopad/news
Under Armour

FOCUSING ON CAM: The football season may have ended, but there’s no real off-season for professional athletes. And so tonight, Under Armour will unveil its newest football commercial, “Cam’s Night Out,” on the NFL Network during the NFL Combine in Indianapolis. The 60-second spot depicts a Friday night in the life of Carolina Panthers quarterback and 2012 Rookie of the Year Cam Newton. But instead of a dance club, Newton spends his night on the field, throwing passes, blocking and working on technique drills. Newton’s musical accompaniment is provided by producer AraabMuzik, pictured on a drum machine in the broadcast booth above the field, and his apparel of choice is Under Armour’s Baselayer and Highlight Cleats, which will debut on April 6.

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