Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Mert Alas and Marcus Piggott Shoot Versace Jeans Campaign

Shot in a studio in London, the strong black-and-white images feature Candice Swanepoel and Dmitriy Tanner.

fashion-memopad/news
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Versace

An image for the fall Versace Jeans campaign.

Photo By Courtesy of Versace

FOCUS ON DENIM: Versace turned to Mert Alas and Marcus Piggott to photograph its Versace Jeans ad campaign for fall. Shot in a studio in London, the strong black-and-white images this season feature Candice Swanepoel and Dmitriy Tanner — topless, as to better focus on the denim component and the accessories, which also take center stage. The shoot was styled by Joe McKenna and art directed by Giovanni Bianco, who both also worked on the signature line’s fall campaign.

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