Memo Pad: On the Lam... A New Web Site for Playboy...

On Tuesday, Derek Lam shot his first ad campaign.

THE CHINA SYNDROME: The Economist may have dedicated a recent issue to how China sees the world, but Wallpaper has taken its treatment of the Asian giant a step further by temporarily transferring its offices to China for the June issue. The bulk of the design title’s editorial staff is already installed in two pop-up offices in Beijing and Shanghai. “We thought about looking at what we used to call the emerging markets, but are now almost like the new establishment,” said editor in chief Tony Chambers during a telephone interview from Shanghai. Chambers said the Made in China issue will be driven by the design trends emerging from the country. The magazine has assembled a creative panel to help produce the magazine, including Tim Yip, an Oscar-winning art director and costume designer; Fan Di’an, director of China’s National Art Museum, and Yue-Sai Kan, a TV personality and founder of her own cosmetics company.

Chambers said the magazine has photographed Chinese “movers and shakers” in their homes, and produced a shoot featuring the work of emerging Chinese fashion and costume designers, such as Ma Ke, Qiu Hao and Han Feng. The magazine is also working with the art photographer Li Wei on a fashion editorial for the issue, and has tapped photographer Gautier Deblonde to shoot inside Chinese artists’ studios.

If the issue is a success, the magazine may produce similar special issues each year from other emerging markets, such as Brazil, said Chambers. — Nina Jones

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