fashion-memopad
fashion-memopad

Memo Pad: On the Lam... A New Web Site for Playboy...

On Tuesday, Derek Lam shot his first ad campaign.

fashion-memopad/news

FIRST TIMER: Not everyone is holding back during the recession: On Tuesday, Derek Lam shot his first ad campaign, which will break in the August issues of Vogue, Elle and Harper’s Bazaar. “This is not a moment to be scared or meek,” said Lam. In what could be a nod to his California roots, the images are set against a beach (made at Pier 59 in New York), featuring model Karmen Pedaru, who walked in his last runway show. “This is about a woman that is having a personal moment, not a fashion moment,” said Lam.

Doug Lloyd of Lloyd & Co., served a creative director and Solve Sundsbo was behind the lens. “We are creating a message that will last more than one season,” he added. Lloyd described the images as bold and cinematic, with lush techno color. — A.W.

Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false