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Jason Wu to Launch Guerrilla-Style Ad Campaign

The designer is starting to advertise, but instead of going with print, his will be wild postings on the streets of Manhattan.

Jason Wu

An image from Jason Wu’s first campaign.

Photo By Courtesy Photo

FIRST TIMER: Jason Wu is starting to advertise, but instead of going with print, his will be wild postings — a type of viral guerrilla-style image campaign — across Manhattan. Willy Vanderperre shot the campaign, which features model Julia Frauche styled as a modern pinup girl. Patrick Li was its creative director.

“The idea behind the shoot was all about silhouette, highlighting the Fifties couture-inspired shapes of my spring 2012 collection,” Wu said.

The designer particularly liked the contrast of Vanderperre’s sophisticated images with the wild posting street campaign. “The juxtaposition between the downtown-uptown vibe feels so right for my first campaign.”