VIENNA CALLING: Anja Rubik and Sasha Knezevic launched the new-look Austrian magazine 25 in Paris earlier this week. “It’s been such an experience and a real challenge. We have done everything,” said Knezevic. The models-turned-editors are now working on the next edition of the quarterly. “One of our contributors will be Julia Restoin-Roitfeld,” noted Rubik. Advertisers in the 192-page spring issue include Giuseppe Zanotti and Giorgio Armani. There are two issues of the magazine, a limited edition English version that will have a circulation of around 2,000, and a German edition with a print run of 50,000. “It’s an Austrian magazine so it was important to keep a link between the first issue and Austria,” said Rubik, explaining the fashion pages were inspired by artists Egon Schiele and Gustav Klimt. Contributors include photographer Victor Demarchelier, actress Joy Bryant and architect Bettina Zerza. The magazine includes an interview with Beyoncé Knowles and an abundance of couture garb. “It is rare to get so many couture clothes in a magazine,” said Rubik. The cover price of the magazine is 4.50 euros, or about $6 at current exchange.
— Natasha Montrose