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LISSY OF LEGER: Those who used to frequent New York’s Beatrice Inn will recognize the new face of the Hervé Léger by Max Azria campaign — musician Lissy Trullie, who often stepped in as DJ at the former hipster hot spot. “Her look and style resonated with our ‘urban tribe’ inspiration for Fall 2009,” said designer and chief executive Max Azria. “Besides being such a unique beauty, she’s also an incredibly talented musician.” The campaign will run online, in stores and in direct mail. Like seasons past, the brand will not be advertising in magazines. “We have never done print advertising for Hervé Léger by Max Azria — the brand is so iconic, and the word of mouth buzz is so phenomenal, we haven’t taken that step yet,” said Lubov Azria, creative director of BCBG Max Azria. “As we continue to grow the brand, it will probably be something we explore.” Richard Kern photographed Trullie for the campaign and also put together a music video, “Ready For The Floor,” featuring dresses from the fashion house.
— Amy Wicks