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EARLY LOOK: The fashion camp anxiously awaits the final counts of September issues, which are expected to reflect declines of around 30 percent across the category. But early numbers have already started to trickle in. Among the fashion magazines with a heavy luxury and fashion endemic bases, Elle will carry 21 percent fewer pages this year, or 327 compared with 414 in 2008. Harper’s Bazaar is estimated to carry between 275 and 285 pages, which is about 25 percent fewer ad pages than last year. Among the others, People StyleWatch is one of the few gainers, continuing its growth through September and carrying enough ad pages to perfect bind for the first time. StyleWatch is slated to be up 10 percent over last year. Essence will carry about 105 pages compared with 125 last year, and Marie Claire is due to carry 139 ad pages, or 20 percent fewer than last year’s 173. The full roster of numbers are due Tuesday, when Condé Nast, home of such fashion behemoths as Vogue, W, Glamour and GQ, will release its numbers.
— Stephanie D. Smith