Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Fashion's Red Carpet Ride

Under the Celebrity Influence.

fashion-memopad/news
According to the Cotton Incorporated's Lifestyle Monitor™, 55% of young Fashion Innovators aged 16 to 24 stated that they look to celebrities for fashion direction. "This group is clearly our most fashion forward and their willingness to credit celebs as fashion leaders supports the significant impact of celebrity on women's wardrobes. This group is where trends start, so we know that the power of celebrity is significant."

What women are more likely to admit is affection for shopping. According to the Monitor, increasing number of women report loving and liking the shopping process. In the third quarter of 2005, 27.3% of female respondents stated that they love shopping and 28% liked shopping, up from 23.5% and 26.7% in the same period a year earlier. "Celebrities may be giving fashion shopping a welcome shot in the arm, even indirectly," Kitchings concludes.

Angeline Urie, a spokesperson for Luca Luca, a design company that has wardrobed more than its fair share of celebrities for walks down the Red Carpet, says, "As a society, we love celebrities and we want to know everything about them." In her opinion, that penchant fordetail extends well beyond the moments and into the everyday. "Today, we see women wearing great pairs of jeans with high shoes and sexy tops, and that look was definitely started by celebrities."

When asked if any particular stars shone a brighter light on this year's Red Carpet for say, the Golden Globes or SAG Awards, our experts' replies may be described as desperately unanimous. Eva Longoria, Felicity Huffman, Marcia Cross, and Teri Hatcher, the actresses from the hit Desperate Housewives, were names that continually popped up. "I think this is such a positive shift for us culturally," states Michele Weston, executive editor of AmaZe Magazine, an online publication for plus-sized women that launched in June 2005. "They are beautiful women and they represent the forty-something market. Not even late thirties, but forties." Bell from Anik also pointed to Sarah Jessica Parker as a celebrity with a fashion sense that resonates with women. "She is a major fashion icon who has been able to stay 'in image' since Sex and the City." Other celebrity names influencing fashion include Nicole Kidman, Natalie Portman, Halle Berry, Charlize Theron and Queen Latifah.
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