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fashion-memopad
fashion-memopad

David Sims Lenses for Proenza Schouler

The spring campaign is the brand's first to appear in national fashion magazines such as Vogue, Harper’s Bazaar and W.

FASHION COLLAGE: Proenza Schouler’s spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. It’s the first time the duo collaborated with photographer David Sims. It’s also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harper’s Bazaar and W. The visuals shot at London’s Spring Studios in October and featuring portraits of models Julia Nobis and Irina Nikolaeva juxtaposed with abstract images – have a collagelike touch. The images, which unveil a new brand logo, will also run in European biannuals like Love, Pop, Purple, Self Service and 032c.