Women’s Wear Daily
04.19.2014
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fashion-memopad

Condé Nast U.K. Launching Digital Editions

The British edition of Wired plans to launch its first monthly digital edition, with interactive editions for GQ, Glamour and Vanity Fair to follow.

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EXPANDING THEIR WEB: The British edition of Wired plans to launch its first monthly digital replica edition built specifically for the iPhone using Adobe Experience Manager technology, Condé Nast U.K. said, while iPhone interactive editions for GQ, Glamour and Vanity Fair will follow in the first quarter of next year.

The company also unveiled the Condé Nast Digital Studio, an extension of its Custom Solutions Department. The studio aims to provide multiplatform digital creative services for advertisers. “It will provide a design agency style service to clients who require digital support, including the creation of enhanced digital ads for tablet magazine editions, as well as Web creative for all devices from desktop down to mobile,” said Jamie Jouning, digital director of Condé Nast U.K. The studio is already open, and has done work for advertisers including Bentley, Hennes & Mauritz, Marks & Spencer, Cisco and Shell.

The company also said that traffic across the Condé Nast Web sites in the U.K. has grown from a monthly average of 860,000 unique users in 2007 to a monthly average of 8.3 million unique users today. In addition, the social media footprint for the Condé Nast brands continues to grow, rising from a combined total of 753,000 in 2011 to 4.4 million to date in 2013, the company said.

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