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Memo Pad

Eva Mendes on Repeat... Axe Falls Hard at BusinessWeek...

Eva Mendes on Repeat... Axe Falls Hard at BusinessWeek...

by WWD Staff

Posted Friday November 20, 2009

From WWD Issue 11/20/2009

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 Comments

2376805

Eva Mendes and Jamie Dornan

Photo By CLINT SPAULDING/PatrickMcMullan.com

Launch Slideshow 2 images

BACK AGAIN: Calvin Klein Jeans has tapped Eva Mendes and Jamie Dornan again for spring, following a much-talked-about fall campaign that showed the duo soaking wet, wearing skintight jeans. The campaign, shot by Steven Klein in New York, also will introduce a new product for men and women, Calvin Klein Jeans Body Whitewashed. The media buy hasn’t been finalized, but ads will roll out in spring magazines and outdoor sites around the world.

— Amy Wicks

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